Make Money Handing Out Your Business Cards
The good news is that it doesn’t have to be this way. There are numerous things you can do to get your business card noticed and kept in the foreground of your prospect’s mind. This article explores one proven way you can get more business from your business cards – printing on the back of them. By doing so, you can dramatically increase the likelihood that your prospect will keep your cards close at hand; and if you follow my suggestions, you can actually make money by handing out your business cards.
Printing the back of your business cards is cheap!
These days, there is no reason not to print a message on the back of your business card. The additional cost of printing the back of your business cards is so negligible that I suggest that all of my clients print the back of their business cards. You should too.
What do you print on the back of your card?
Well, I’ll tell you what not to print. Do NOT print more contact information. Do not print more blah, blah, blah about how long you’ve been in business, how amazing you are, or how many employees you have, etc. Nobody cares about that. Instead, print something that is meaningful for your ideal prospect.
Print something that is of interest and value to your ideal prospects.
How about printing a coupon on the back of your card for say, 20% off whatever it is you offer? Would that be enough for your prospect to keep your card around? Imagine if you were a plumber and did this. What if you handed out several cards to each customer and encouraged them to share your cards with their family and friends? Would this make a difference in your business overtime? You bet it would!
Some other ideas for the back of your business card printing a web address to a free, downloadable report available from your website. If you run a retail business, make the back of your business card a 10% off gift card for use on your slow days. Remember: make the back of your card an irresistible offer and people will beat a path to your business to claim it!
Tags: Business Cards